Affinnova’s signature optimization product, Affinnova Optimizer 2, enables innovative companies to drive better ideas to market faster. Unlike conventional market research, it is capable of exploring extremely large innovation spaces, using consumer choice and an evolutionary search algorithm to find the ideas with the greatest consumer preference. For years we have tracked optimization performance in both post-optimization measurement and in the less controlled but ultimate proving ground of the real world. What we found was proof of the tremendous value of Affinnova-fueled innovation over conventional techniques.

Post Optimization Measurement

• Affinnova improves concept performance by 60% on average
• Affinnova-optimized concepts are 3 times more likely to beat the leading competitor

In-Market Performance

• Affinnova doubles initiative launch rates
• Affinnova nearly doubles in-market success rates
• Affinnova more than doubles 2-year revenue

To conduct this analysis, Affinnova analyzed the first 100 Affinnova Optimizer 2 studies and studied several hundred Affinnova-optimized products launched from 2003 to 2008.