In the ideation phase of the innovation process, creativity and exploration of new ideas is often restricted because the next step in the process, idea evaluation with customers, has very limited capacity. Our technology fundamentally changes the capacity of the vetting process and thus enables marketers to explore a full range of divergent ideas with their target customers so that the best ideas can be found.
By fundamentally changing the capacity of the vetting process, more ideas and variations can be tested to produce more winners. In the end, the ideas you take to market are optimized for your target customers, differentiated, and highly competitive. More success, fewer failures.
Affinnova removes the barriers of a serial development process by eliminating the need for a test-iterate approach. Companies can reduce the amount of time in development and get bigger ideas to market faster.