While marketing teams often have a number of ideas for how to address a market opportunity, they must first step back and generate fresh insights based on emerging industry trends and changing consumer needs. This encourages the generation of a wide range of possible ideas for new strategies, products or features that might serve the identified opportunity.
Traditionally it has been difficult to organize, manage and respond to these ideas. Our concept collaboration software, Affinnova Concept Studio, lets you collect and organize the ideas generated during ideation and use them as the raw material for structuring concepts.
Whether across the hall or around the world, your innovation team can actively engage in creating concepts, exploring variation and translating content. You decide who you want to collaborate with and how much access to grant. Since everyone is always working on the current concept, you no longer need to worry about version control.
Where conventional concept collaboration seeks to reach a consensus on a select number of concepts with the highest perceived potential, Concept Studio encourages you to think divergently and come up with a wide variety of ideas. By more fully considering your ideas, you are more likely to arrive at breakthrough innovation.
What makes our concept collaboration software unique?
Follow your collaboration with concept optimization.