Forward Looking Price Optimization
The economy is pushing consumer goods companies into uncharted waters. Marketers need to protect margins without eroding share, and need to evaluate both price and product size/quantity changes on an ongoing basis.
Traditional methods rely on scanner data models. These models use historical price points that are no longer relevant and cannot filter out factors unrelated to price.
Our Price Advantage solution is forward looking and uses a discrete choice methodology to model consumer response against future pricing scenarios.
Marketers get an easy-to-use simulator to build scenarios, perform 'what if' analysis, and capture dashboard results based on product-level impacts of composite price changes vis-à-vis their competitors.