A web-based application that accelerates concept collaboration and development for new products, designs and ad campaigns.The application allows users to create an "innovation space" for a vast range of potential marketing concepts.
A breakthrough measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks to deliver a holistic view of potential success.
A line optimization solution that evaluates multiple new products against current and competitive products to optimize assortment and support new item sell-in.
