Launch Bigger Innovations, Faster

Using patented evolutionary algorithms, Nielsen Optimizer lets you explore millions of unique ideas and propositions with consumers. As a result, you save time and money and develop measurably stronger innovations.

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Use Case Examples

Proven Results

See for yourself: On average, concepts optimized using evolutionary algorithms generate a 38% increase in BASES forecasted revenue compared to non-optimized concepts.

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Success Chart

Key Deliverables Summary

  • Top Concepts
  • BASES Volumetric Indicators
  • Concept Performance
  • Heat Map

Featured Reports Showcasing Optimization

Margarine Report

Can a category that’s losing mass appeal be revived?

Internet of Things Report

See how the rapid growth of smart products is affecting consumer needs

Men's Beauty Report

Do you know what’s inside the mind of the male beauty consumer?

Flavor Innovation Report

See how you can maximize ‘anticipated taste’ to increase trial purchase

What's your consumer IQ?

Think you know what consumers really want? Check out our game to see how optimization and evolutionary algorithms work!

Consumer IQ Quiz

Have a Project? Contact Us

What's your consumer IQ?

Think you know what consumers really want? Check out our game to see how optimization and evolutionary algorithms work!

Game