The Affinnova innovation platform is a dedicated software system designed to implement the concept optimization process. The platform is made of three key systems:

• Affinnova Concept Studio is an online concept collaboration application that supports divergent collaboration, reaching out to a team for a wide net for ideas, in order to make sure that breakthrough ideas are included.
• Affinnova IDDEA provides evolutionary optimization, a unique technology for finding the top concepts from large sets of considered ideas.
• Affinnova 2D Measurement produces active benchmarking, comparing top concepts to products, advertisements and packages in market today.

Affinnova IDDEA II offers IDDEA and 2D Measurement on an even faster timeline.