Better Conjoint, Better Output
Conjoint models are only as good as the engagement level of the people taking the study. Traditional conjoint interfaces often present consumer concepts in an abstract, grid-like format that can affect the accuracy of the models used by the simulator deliverable.
Affinnova's respondent interface for our IDDEA optimization platform was built to handle the holistic evaluation of sophisticated concepts. Over the years, we have continuously improved the interface to enable the highest level of respondent engagement. Repurposing the IDDEA interface for client studies requiring a simulator deliverable has resulted in the most advanced conjoint interface in the market.
The resulting volume and quality of respondent data is dramatically better with Affinnova advanced conjoint. More and better data enables advanced models and more reliable simulator estimates.
