Last Updated: May, 2012
A. Information Affinnova Collects
Affinnova collects the following types of information from users of the Sites:
1. Personally Identifiable Information
- Your name, email address, telephone number, employer’s industry, name and address and job title if you are a Registered User or are otherwise asked to provide such information, such as information you provide in connection with your request to view a demonstration of our products and services;
- The names and email addresses of those who communicate with Affinnova by email;
- Email addresses of any person that you provide in connection with your use of certain features of the Sites; and
- Information you provide about yourself when you apply for employment via the Sites.
You may choose not to provide Affinnova with certain Personally Identifiable Information but then you may not be able to take advantage of certain features of the Sites.
2. Automatic Information
Affinnova may receive and store certain types of technical information whenever you interact with Affinnova through the Sites. We may automatically receive and record your browser information, operating system information, IP address, the page you requested and the page the directed you to the Sites. This allows Affinnova to enhance your experience and better support your needs. This information is not stored in a manner that is personally identifiable with you and may include the following:
(a) Aggregate Information
In connection with your visit to the Sites, Affinnova may automatically collect usage information, such as the numbers of users and frequency of use. With respect to the Affinnova Studio Service, Affinnova may automatically collect certain statistical information, including your last sign-on, number of concepts, number of dynamic elements, and number of image objects, number of text objects per concept and word count. This data is only used in the aggregate as a statistical measure and not in a manner that would identify you personally. Aggregate information generally is collected through the use of “cookies” as discussed below.
Affinnova uses both “session” and “persistent” cookies on the Sites. Session cookies are temporary bits of information that are erased once you exit your Web browser or turn off your computer. Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of reasons, such as retrieving certain information you have previously provided (i.e., email address and password) and helping to determine what areas of the Sites you find most valuable. Many companies offer programs that help you to visit web
(c) Email Communications
B. How Affinnova Uses Information
When you provide Affinnova with your Personally Identifiable Information, Affinnova may use it to manage Affinnova’s registry of Registered Users, facilitate communication between Affinnova and you and/or provide you with other information Affinnova feels may be of interest to you. Affinnova also uses information collected to customize, analyze, adjust and improve the Sites to meet Affinnova’s users’ needs. Affinnova also may use the information to enforce Affinnova’s agreements with you, to prevent fraud and other prohibited or illegal activities and for other legally permissible purposes. These uses of your Personally Identifiable Information may include, without limitation, the following:
1. Public Areas
Personally Identifiable Information collected in public areas of the Sites is used solely for the purpose for which it is collected. For example, Personally Identifiable Information provided in connection with your request for a demonstration of our products and services is used solely to contact you about a demonstration; likewise, Personally Identifiable Information that you submit to the Sites in connection with your interest in the Affinnova employment opportunities described on the Sites is used solely to consider you for such employment opportunities.
2. Registered User Areas
Certain areas of the Sites are accessible only to Registered Users (“Registered User Areas”). Information that you make available in or through a Registered User Area may be viewed, accessed or collected by, or disclosed to, other Registered Users that you invite to view such information and may be used by such other Registered Users in ways neither you nor Affinnova are able to control or predict, including, without limitation, disclosure of your information to the public or to contact you for unauthorized purposes.
Affinnova may use the Personally Identifiable Information that you provide when registering to become a Registered User to send you information about Registered User benefits, features included in the Registered User Areas and other information that Affinnova believes is relevant and useful to its Registered Users. Affinnova does not sell mailing lists (names and mailing addresses) and email addresses of Registered Users to third parties.
3. Aggregate Information
The aggregate information collected by Affinnova is used to create profiles of the audience for the Sites that include anonymous statistical demographic information but no Personally Identifiable Information. This aggregate information is used to, among other things, determine trends and needs and enhance the Sites for users.
4. Emails and Newsletters
C. With Whom Affinnova Shares Information
Affinnova will not give, share, sell or trade your Personally Identifiable Information to or with any third parties in any way, other than under the following circumstances:
1. Third-Party Service Providers
2. Compliance with Law and Fraud Protection
3. Sale or Transfer of Information
In the event of a sale, merger, liquidation, dissolution or sale or transfer of substantially all of the assets of Affinnova or the Sites, Personally Identifiable Information and/or other information collected about you via the Sites may be sold, assigned or transferred to Affinnova’s lender(s) or prospective acquirer(s), as well as the party acquiring all or substantially all of the equity and/or assets of Affinnova or any of the Sites, in order to permit the party to continue the operation of the applicable Site or service, including the Registered User Areas. By using the Sites, you consent to the sale and transfer of your information as described in this paragraph.
D. Important Disclosures, Practices and Contact Information
1. Accessing, Updating or Deleting your Personally Identifiable Information
If you are a Registered User and would like to review, update or delete your registration information, please contact us at firstname.lastname@example.org.
2. Opting Out
Affinnova respects the privacy of your Personally Identifiable Information. If you tell Affinnova that you do not wish to have this information used as a basis for further contact with you, Affinnova will respect your wishes. You also may choose not to provide Affinnova with certain information, but that may result in your inability to use certain features of the Sites.
You may instruct Affinnova to stop sending you materials (e.g., email messages, newsletters) by sending an email with your email address and your opt-out instructions to email@example.com or, if available, following the unsubscribe instructions provided in those materials. Affinnova may, however, continue to contact you to provide service to your account. Please note that if you use more than one name or email address when communicating with Affinnova or participating on the Sites, you may continue to receive communications from Affinnova to any name and/or email address which you have not specified in your opt-out request.
Affinnova provides you with the following options for removing your Personally Identifiable Information from Affinnova’s database for marketing purposes:
1. You can send an email to firstname.lastname@example.org; or 2. You can send mail to Affinnova, Inc., 265 Winter Street, Waltham, MA 02451.
3. Third Party Links
The Sites may contain links to third-party websites. Please be aware that Affinnova cannot control and is not responsible for the information collection practices of such websites, which may differ from those of Affinnova. Affinnova encourages you to review and understand the privacy policies of these websites before providing any information to them.
4. Data Security
Affinnova maintains a variety of commercially reasonable physical, electronic and procedural safeguards designed to protect your Personally Identifiable Information from unauthorized access and disclosure. For example, Affinnova uses accepted tools and techniques to protect against unauthorized access to Affinnova’s systems. You should be aware that Affinnova has no control over the security of other websites on the Internet that you might visit or with which you might interact even when a link may appear to another site from the Sites. Although Affinnova takes steps to secure your information, Affinnova does not promise, and you should not expect, that your personal information, searches or other communications would always remain secure. In the event of a breach of the confidentiality or security of your information, including your Personally Identifiable Information, Affinnova will notify you as necessary and if possible so that you can take appropriate protective steps. Affinnova may notify you under such circumstances using the email address(es) that Affinnova has on record for you and/or by regular mail (if available).
Each of the Sites is a general audience site and is not intended for children under 13. Affinnova requires that only persons 13 years of age or older use the Sites. By using any of the Sites, you hereby represent that you are at least 13 years old. Affinnova does not knowingly market to, solicit information, accept service or collect information from children under the age of 13. When any of the Sites has actual knowledge that it collects information from children or offers a service directed toward children, it will comply with applicable laws, including the U.S. Children’s Online Privacy Protection Act.
7. California Privacy Rights Under California Civil Code Section 1798.83
Please note that Affinnova is only required to respond to one request per user per year. Affinnova is not required to respond to requests made by means other than through email@example.com.
8. Users From Outside the United States
9. No Rights of Third Parties
10. Contacting Affinnova
Affinnova, Inc. 265 Winter Street Waltham, MA 02451 Tel: 781.464.4700 Fax: 781.464.4702 Email: firstname.lastname@example.org