Optimization Content

Affinnova has conducted a presidential ticket optimization across:

  • 2 Presidential Candidates
  • 10 Candidate Images
  • 100 Vice Presidential Candidates
  • 120 First Term Priorities

Presidential Candidates

  • John McCain
  • Barack Obama

There were five images for each Presidential Candidate. Click on the thumbnail to enlarge. Images of Presidential Candidates

Vice Presidential Candidates

There were 41 'short-listers' per candidate (including 2 duplicates). This list was compiled from a broad range of media sources and represents the most commonly speculated candidates. The optimization allowed mixed tickets — each VP candidate was allowed to appear with Barack Obama or John McCain. In addition, Affinnova panel has also selected 20 provocative 'write-in' candidates that included political pundits, business leaders, musicians and other celebrities.

Each VP candidate had a bulletized biography plus a mouse-over Wikipedia profile. Click thumbnail to enlarge.
Concept Example

Potential VP Candidates for John McCain

Marsha Blackburn Carly Fiorina Joseph Lieberman Mary Rell
Michael Bloomberg Robert Gates Sarah Palin Condoleezza Rice
Roy Blunt Newt Gingrich Ron Paul Tom Ridge
John Boehner Rudy Giuliani Tim Pawlenty Mitt Romney
Sam Brownback Lindsey Graham Mike Pence Mark Sanford
Jeb Bush Phil Gramm Sonny Perdue Olympia Snowe
Shelley Moore Capito Mike Huckabee Rick Perry Michael Steele
Tom Coburn Kay Hutchison David Petraeus Fred Thompson
Chris Cox Bobby Jindal Rob Portman John Thune
Charlie Crist James L. Jones Colin Powell J.C. Watts
      Meg Whitman

Potential VP Candidates for Barack Obama

Roy Barnes Tom Daschle Mary Landrieu Edward Rendell
Evan Bayh Christopher Dodd Blanche Lincoln Bill Richardson
Joe Biden Mike Easley Joe Machin Bill Ritter
Michael Bloomberg John Edwards Claire McCaskill Jay Rockefeller
Bill Bradley Dick Gephardt Patty Murray Brian Schweitzer
Phil Bredesen Al Gore Janet Napolitano Kathleen Sebelius
Bob Casey Chuck Hagel Bill Nelson Ted Strickland
Wesley Clark Brad Henry Sam Nunn Tom Vilsack
Max Cleland Tim Kaine Colin Powell Mark Warner
Hillary Clinton John Kerry Jack Reed Jim Webb
      Anthony Zinni

Provocative 'write-in' Candidates ('write-ins')

Warren Buffett Rush Limbaugh
Stephen Colbert Chuck Norris
Ann Coulter Keith Olbermann 
Lou Dobbs Bill O'Reilly
Clint Eastwood Ron Reagan
Harrison Ford Bruce Springsteen
Bill Gates Donald Trump
Steve Jobs Denzel Washington
Toby Keith Jack Welch
Caroline Kennedy Oprah Winfrey

First Term Priorities

There were 60 first term priorities was compiled from issues listed on BarackObama.com and JohnMcCain.com. The priorities were constrained, meaning they were linked to each Presidential candidate and only showed up with that candidate.

 

Priorities paraphrased from www.JohnMcCain.com

1 ECONOMY Provide relief for American families with measures such as a Gas Tax Holiday to suspend the 18.4 cent federal gas tax
2 ECONOMY Suspend filling the Strategic Petroleum Reserve to reduce demand for oil and the upward pressure on prices it creates
3 ECONOMY Provide relief from the housing crisis by helping homeowners convert bad mortgages into FHA-backed loans 
4 ECONOMY Cut taxes for Americans and American businesses to provide relief to middle class families, create jobs, and fuel the economy
5 ECONOMY Implement a permanent ban on Internet taxes to protect this important engine of economic growth and prosperity
6 ECONOMY Cut middle class taxes by permanently repealing the Alternative Minimum Tax and doubling the personal exemption for dependents
7 ECONOMY Maintain low tax rates and make it harder to raise taxes by requiring a 3 / 5 majority vote in Congress to raise taxes
8 ECONOMY Reduce the Federal Corporate Tax Rate on American companies from 35 percent to 25 percent to match our major trading partners
9 ECONOMY Pursue comprehensive, pro-market health care and Medicare reforms to reduce health care costs and control increases in premiums
10 ECONOMY End policies that contribute to higher transportation and food costs such as ethanol subsidies, tariff barriers and sugar quotas
11 ECONOMY Stop earmarks, pork-barrel spending, and waste that have led to corruption by seeking the line-item veto
12 ECONOMY Balance the federal budget by eliminating broken government programs, eliminating earmarks, and reforming procurement programs
13 ECONOMY Reform Social Security to save the program while meeting obligations to retirees without raising taxes
14 IRAQ Support the government of Iraq to become capable of governing itself and safeguarding its people
15 IRAQ Prevent Iraq from becoming a failed state, a haven for terrorists, or a pawn for Iran - all likely consequences of early troop withdrawal
16 IRAQ Support the successful counterinsurgency strategy carried out by General David Petraeus that has resulted in reduced violence
17 IRAQ Force Syria and Iran to end support of Iraqi violence and terrorism with  bolstered military posture and international pressure
18 HEALTH CARE Create a tax credit of $2,500 to $5,000 to offset insurance costs in the event you choose to obtain non-employer based coverage
19 HEALTH CARE Improve insurance options with innovations like interstate competition, tax credits, portability, and Health Savings Accounts
20 HEALTH CARE Lower drug prices through greater competition from re-importation of drugs and faster introduction of generic drugs
21 HEALTH CARE Make insurance portable so that it follows you from job to job and stays with you if you choose to retire early or take time off
22 HEALTH CARE Use interstate competition between health insurance companies to improve quality, lower prices, and better fit people's needs
23 HEALTH CARE Work with state governors to develop a best practice model for providing guaranteed insurance access among high risk patients
24 HEALTH CARE Develop a strategy for meeting the challenges of an aging population in greater need of long-term care
25 HEALTH CARE Encourage and expand the benefits of Health Savings Accounts (HSAs) to put families more in charge of what they pay for
26 EDUCATION Pursue reforms that address the underlying cultural problems in our education system 
27 EDUCATION Have schools compete for federal funding by giving parents the ability to move their children to the school of their choice 
28 CLIMATE CHANGE Create a cap-and-trade system to set limits on greenhouse gas emissions while encouraging low-cost compliance options
29 CLIMATE CHANGE Engage the world community in climate change solutions by leading UN negotiations and permitting the export of clean energy technology
30 CLIMATE CHANGE Promote the development of advanced technologies with funding and infrastructure reforms to reduce greenhouse gas emissions
31 CLIMATE CHANGE Reduce greenhouse gas emissions to 2005 levels by 2012 and by another 66 percent by 2050
32 CLIMATE CHANGE Enact policies that will deliver both environmental sustainability and economic growth
33 CLIMATE CHANGE Support technology development incentives including government-led competitions and proceeds from the sale of greenhouse gas permits
34 IMMIGRATION Secure the border with pro-growth policies that keep spending in check and recognize the importance of a flexible labor market
35 BORDER SECURITY Restore Americans' trust that their government will honor a pledge to take the necessary actions to make the border secure
36 SANCTITY OF LIFE Ban advanced technology development that erodes moral and ethical principles such as embryonic stem cell and human cloning research
37 SANCTITY OF LIFE End abortion by appointing Supreme Court justices that will overturn Roe v. Wade, and empowering state level pro-life movements
38 SANCTITY OF LIFE Overturn Roe v. Wade with new Supreme Court appointments, then empower pro-life movements at the state level to end abortion
39 PROTECTING MARRIAGE Preserve the constitutional balance by allowing States to preserve the traditional family without the courts overstepping their authority
40 PROTECTING MARRIAGE Protect the institution of marriage as a union between a man and a woman by nominating judges that will not legislate from the bench
41 SECOND AMENDMENT Oppose backdoor attempts to restrict Second Amendment rights by holding gun manufacturers liable for crimes committed by firearm
42 SECOND AMENDMENT Oppose Second Amendment rights infringements including "waiting periods" and the confiscation of firearms from private citizens
43 SECOND AMENDMENT Preserve Second Amendment rights by opposing bans on so-called "assault rifles", high capacity magazines, and special ammunition
44 ETHICS Create an independent ethics office in Congress to help restore the public's faith in the integrity of the legislative branch
45 ETHICS Disclose the identity of lobbyists and prohibit them from providing gifts or free travel to elected officials
46 ETHICS Restore fiscal responsibility by vetoing any bill containing earmarks or pork-barrel spending and seeking line-item veto power
47 NATIONAL SECURITY Develop missile defense systems to protect America from rogue regimes in North Korea and Iran; and competitors such as Russia and China
48 NATIONAL SECURITY Enlarge the size and adjust the composition of our armed forces to match our expanding defense needs in the global war on terror
49 NATIONAL SECURITY Keep our promises to retired service members with health care and benefits comparable to that received by retired federal employees
50 NATIONAL SECURITY Modernize the armed forces with advanced weapons systems and force protection, adapting to the battles of the 21st century
51 NATIONAL SECURITY Reform defense budgeting and procurement processes to ensure that dollars spent contribute to U.S. security and not pork-barrel projects
52 NATIONAL SECURITY Show the nation's gratitude and respect for military families with improved pay and benefits, and an improved quality of life 
53 NATIONAL SECURITY Strengthen the military, shore up alliances, protect our homeland, and prevail in any conflict we fight
54 NATIONAL SECURITY Modernize and increase the size of our military to ensure success against global terrorism and violent Islamic extremism
55 NATIONAL SECURITY Recruit a stronger military by supporting the families of military service members and protecting veterans after they have served  
56 VETERANS ISSUES Care for veterans with special health care needs like radiation or Agent Orange exposure, substance abuse, or mental health issues
57 VETERANS ISSUES Fight for those who serve and their families by improving veterans' health care, benefits, and transition to civilian life services
58 VETERANS ISSUES Increase pay scales and enlistment bonuses for servicemen and women and give special tax relief to deployed service members
59 VETERANS ISSUES Provide veterans' health care programs with the funding necessary to provide the highest quality health car to those who served
60 SPACE PROGRAM Continue strong support of the NASA space program, which includes a return to the Moon in preparation for a manned mission to Mars

 

Priorities paraphrased from www.BarackObama.com

1 CIVIL RIGHTS Combat employment discrimination with the passage of the Fair Pay Act and Employment Non-Discrimination Act 
2 CIVIL RIGHTS Strengthen federal hate crimes legislation, ban racial profiling, and take politics out of appointments in the Justice Department
3 CIVIL RIGHTS Pass legislation to end deceptive voting practices and make accurate election information available to all voters
4 CIVIL RIGHTS Support Americans with disabilities by providing educational and employment opportunities, and ending discrimination
5 CLIMATE CHANGE Restore U.S. leadership on climate change by creating a Global Energy Forum of major economies – including China and India
6 CLIMATE CHANGE Lead the world in green technology and fuel-efficient vehicles, providing  high wage jobs and new hope for our planet
7 CONSTITUTIONAL REFORM Restore the integrity of the Constitution with habeas corpus and a true separation of powers among the three branches
8 ECONOMY Restore fairness to the tax code for middle class Americans and provide 150 million workers with the tax relief they need
9 ECONOMY Establish a foreign trade policy that opens foreign markets to support American jobs
10 ECONOMY Deploy the world's most modern communications infrastructure to create new jobs and fuel economic growth
11 ECONOMY Compete in the world economy by investing in research, education, and training, while opening up foreign markets to American goods
12 ECONOMY Create an alternative energy-focused youth jobs program to invest in disconnected and disadvantaged youth
13 ECONOMY Increase renewable energy production and create jobs with a Production Tax Credit and renewable electricity standards
14 ECONOMY Ensure universal broadband access to enable next-generation facilities, technologies, and applications
15 ECONOMY Establish a Credit Card Bill of Rights and 5-star rating system to stop unfair and exploitive consumer credit card practices
16 ECONOMY Protect working people by ending predatory credit card practices and reforming unfair bankruptcy laws
17 EDUCATION Secure our future with educational reforms that keep kids in school, attract talented teachers, and prioritize math and science
18 EDUCATION Create innovative new programs to recruit, prepare, and reward the teachers that can inspire and educate America's children
19 EDUCATION Make college affordable for all Americans with a $4000 tuition credit, while simplifying the financial aid process
20 ENERGY Implement a market-based cap-and-trade system to reduce carbon emissions by the amount scientists say is necessary
21 ENERGY Invest in a clean energy future and create jobs by increasing renewable energy production and setting higher energy standards
22 ENERGY Put America on the path to oil independence by 2030 with new fuel economy standards and alternative energy development
23 FAMILY Promote work / family balance with expanded after-school programs, a better Family Medical Leave Act, and flexible work schedules
24 FISCAL RESPONSIBILITIES Restore fiscal discipline in Washington by eliminating pork barrel spending, no-bid contracts, and tax cuts for the wealthiest
25 FISCAL RESPONSIBILITIES Make the tax system more fair by ending the abuse of offshore tax havens and eliminating loopholes for the oil and gas industry
26 FOREIGN POLICY Build support for our leadership on terrorism and our Iran policy by renewing American diplomacy with friend and foe
27 FOREIGN POLICY Turn the page on partisanship, secrecy, and the politicization of intelligence, especially in matters of foreign policy
28 FOREIGN POLICY Re-assert our humanitarian leadership in the world by ending the genocide in Darfur and the conflict in the Congo
29 ETHICS End no-bid contracts and appoint officials who will serve the American people, not the lobbyists and special interest groups
30 ETHICS Restore trust in the White House by opening up the business of the government and providing easy access to information
31 GUN LAWS Enact commonsense measures that respect the Second Amendment while keeping guns away from children and criminals
32 HEALTH CARE Create a national health care plan that will make affordable, quality, and portable health coverage available for all Americans
33 HEALTH CARE Reverse the skyrocketing cost of healthcare with programs designed to increase competition, increase transparency, and coordinate care
34 HEALTH CARE Reduce costs by increasing competition among drug and insurance companies and allowing access to drugs through other countries
35 HEALTH CARE Cut healthcare costs by creating competition and investing in modern systems, saving the average family up to $2,500 a year
36 HEALTH CARE Cut the cost of healthcare through prevention and public health – bring down the average family's premiums by up to $2,500 a year
37 HEALTH CARE Prevent chronic illness with biomedical research, mental health care, and programs to fight against AIDS, mercury pollution, and Autism
38 NATIONAL SECURITY Implement a coordinated effort to secure America's chemical plants, power plants, and water supply from threats
39 IMMIGRATION Improve security at our borders, remove incentives for illegal immigration, and fix the legal immigration system
40 IMMIGRATION Fix the current immigration issue by creating a fair and reasonable system to identify and process undocumented workers
41 IRAQ Bring our troops home within 16 months, press Iraq's leaders to reconcile, and employ diplomatic efforts throughout the region
42 IRAQ End the misguided war in Iraq, refocus military on al-Qaeda and finding Osama bin Laden, and bring the balance of our troops home 
43 IRAQ Bring our troops home while engaging in diplomatic peacekeeping and addressing the humanitarian crisis of 2 million Iraqi refugees
44 LABOR Strengthen rights for workers by passing the Employee Free Choice Act, and enacting a "living" wage that is indexed to inflation
45 MIDEAST POLICY End the conflict between Israel and Palestine by helping these two states live side by side in peace and security
46 MIDEAST POLICY Ensure a strong U.S.-Israeli partnership with unwavering military and economic support, and uphold Israel's right to self-defense
47 MORTGAGE CRISIS Protect homeownership with a Universal Mortgage Credit, foreclosure prevention fund, and subprime mortgage crack down
48 NATIONAL SECURITY Make America safer with sound presidential judgment that engages diplomacy before force and inspires international support
49 NATIONAL SECURITY Make progress toward a nuclear free world by securing loose nuclear material, and stopping nuclear proliferation
50 NATIONAL SECURITY Expand and strengthen our military with more soldiers and investments in better training and superior equipment 
51 POVERTY Help Americans reach and climb the job ladder with improved transportation access to jobs and a Green Jobs Corps
52 PUBLIC SERVICE Inspire Americans of all ages to serve our nation in education, health care, energy, veteran services, and homeland security
53 PUBLIC SERVICE Revive the spirit of national service that JFK inspired 45 years ago to address the great challenges facing our nation and planet
54 PUBLIC SERVICE Create service-learning programs that ask young Americans to serve their communities while learning or earning tuition credits
55 RURAL ISSUES Protect America's family farms by strengthening laws against monopolies and requiring country of origin labeling
56 URBAN ISSUES Strengthen federal commitment to our cities with a White House Office on Urban Policy reporting directly to the President
57 WOMEN'S RIGHTS Respect reproductive choice and women's rights under Roe v. Wade while working harder to prevent unwanted pregnancy 
58 WORKING FAMILIES Support working families with a "Making Work Pay" tax credit to cover up to $1,000 in health care, education, and energy costs
59 WORKING FAMILIES Fight poverty with a minimum wage that adjusts with inflation and the expansion of the Earned Income Tax Credit
60 WORKING FAMILIES Help working families save for retirement with Automatic Workplace Pensions and Retirement Savings "matching" Incentives

 

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