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Objective:
Identify the optimal Ticket / Platform Priority combinations for the 2008 Presidential Race
Tactics:
Conduct an evolutionary optimization of the 2008 presidential ticket including VP choice, candidate imagery, alternative VP bios, and top three first term priorities
Timing:
Conducted June 12 - June 17, results released June 29, 2008
Qualification criteria include the following:
- Age 18+
- Must be US citizen
- Must be registered to vote or plan to register
- Likely voters in 2008 Presidential election
Representative Sample by Key Segments:
- Democrats / Republicans
- Males / females
- Age groups: 18-29; 30-44; 45-59; 60+ (4 groups)
- Ethnicity: Caucasian, African American, Hispanic, Other (4 groups)
- Regions: NE/Mid-Atl, SE/S Central, NW/Rocky Mtn, SW/CA (5 groups)
Target Sample Size: 2,000 Respondents
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