Want to increase in-store traffic 70% year over year for a particular product category? That’s exactly what one Affinnova client did.

Many retailers have rich historical databases of past promotions and traffic patterns, but they often lack forward-looking information. If you compile a list of items that have shown the potential to drive traffic in the past, with a list of potentially hot new items, we can test all of them with consumers to determine the right products at the right prices to determine what has the greatest potential to drive traffic to your store.

Using choice sets, we’ll ask consumers to select the deal that is more likely to get them to visit your store. We will then ask them how likely they are to visit your store for each of the most important deals, and we can test your competitors’ past promotions as well. Our consultants will use the results of our advanced conjoint study to provide you a simulator that you can use to test different scenarios.

Once you’ve tried our retail traffic analysis, you won’t go back to making these decisions by gut. You’ll want to use an analytically grounded process for all future work. This can help determine the marketing strategy (website, circulars, social media campaigns and advertising) that will best drive traffic to the store and the merchandising strategy (displays, end caps, point of sale communication and seasonal departments)
that will increase basket size once shoppers are in-store.

A few key dates on the calendar can make or break your business every year. Let’s determine the key drivers that will pack more consumers into your stores.