Retailers who have crossed the threshold and have chosen to develop store brands and products are faced with many of the same marketing innovation challenges as the national brands. In this regard, IDDEA can be used to optimize package design, Price Advantage can optimize line pricing based on forward-looking discrete choice analysis and Line Super Set will help rationalize not only a store brand product line, but also the broader category shelf.

Retailers are merchandisers at heart and have applied Affinnova to improve the retail innovation process across a diverse range of opportunities. Examples include using IDDEA to optimize new retail concepts, store and signage design, even weekly circular design templates. The possibilities are without limit.