Life Sciences

Upcoming Events

March

25-27 PMRG's 2012 Annual National Conference (Exhibiting & Presenting)
With Boehringer Ingelheim Pharmaceuticals: "Fueling Collaborative Innovation on a Global Scale – An International Case Study"
Orlando
25-29 ARF's Re:think 2012 (Presenting)
With Post Foods: "How Post Utilized Neuro-Bio Research To Drive Market Results"
New York City

May

21 PBIRG Annual General Meeting (Presenting)
With Novartis & Disruptyx: "Preparing for Success"
Chicago

Our Clients Include

Affinnova also works with leading agencies.

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Life Sciences

New Market Assessment

Message Optimization

Visual Aid Design

industry retail

Message Optimization

Creating a compelling and differentiated position for new medical, pharmaceutical or biotech products is vital to initiative success. Key is finding the right creative expression of the messaging.

New Market Assessment

Affinnova's IDDEA technology has the unique ability to consider an exhaustive range of variation around a new product idea - whether the target is physicians, health care providers, or patients - and find the holistic concept with the highest potential success.

Visual Aid Design

Pharmaceutical sales representatives have one shot to capitalize on their limited time with physicians. IDDEA optimization takes the guesswork out of the visual aid content development process.