Pricing strategies are in flux as financial service firms rebalance their service portfolios to appeal to consumers focused on saving—and savings.
Whether you are redesigning a rewards program, looking for the right balance between fee and interest rate, planning rebates and discounts or designing programs that give consumers more control over pricing, Affinnova can conduct discrete-choice exercises that will help you understand the impact of different pricing levels.
Affinnova’s discrete-choice research helps you identify the pricing strategies that will produce the greatest Return On Investment while offering the fee and pricing model most acceptable to consumers.
