For financial services firms, Affinnova optimizes complex marketing content using our IDDEA evolutionary algorithm.

Affinnova offers:

• Analysis of product concepts and platform offerings

• Sophisticated modeling and analytics

• Superior graphical interfaces that provide consumers the best interaction with client ideas

• A seasoned team with deep experience in the financial services industry

• Superior panel partnerships for hard-to-reach targets.

And discrete-choice research:

• Maximize Share of Wallet using forward-looking bundling optimization with Line Super Set

• Maximize Fees using forward-looking fee or price sensitivity studies with Price Advantage

• Measure breadth and intensity of appeal with our “best of both worlds” 2D Measurement service