It’s an app, app, app world, whether on the iPhone, Android or Blackberry, and poor experiences with applications on smartphones are enough to drive some customers to other firms. Pyramid Research forecasts that there will be over 2.3 billion mobile finance users in 2015– in Asia/Pacific alone. How do you determine the best interface, screen layout, combination of services and features to win your share of this growing user population?

With so many ideas and concepts to choose from, and so many variations in devices, it’s important to gather customer feedback using highly engaging and accurate visual representations of interface concepts. Traditional user experience research is anecdotal and after the fact: user labs with a few users identify the pain points. Better to test your concepts upfront rather than build the wrong interface with the wrong set of features—and better to vet it with a representative group of users rather than a qualitative sample.

Affinnova’s IDDEA innovation platform rapidly identifies the top concepts from very large spaces of ideas, providing your development team with clear guidance on what users want. By avoiding the typical “build it and they will groan” approach, you will launch with a mobile app optimized for success.