Traditional testing of landing pages leaves money on the table, as prospective customers are lost when they are routed to suboptimal pages. While web analytics tools let you A/B test a few variations of live landing pages, they don’t help you create the optimal landing page in the first place.

To maximize the conversion rates of online campaigns, you need to launch with optimized landing pages, selected from the concept space of everything possible rather than from just a few different designs that were manually selected.

Nor should landing page optimization focus only on prospects. Testing manually selected variants can lead to confusing user experiences for customers interacting with your website. Page optimization provides a smoother navigation experience to customers as you put your best foot forward for your customers as they interact with your organization through the online channel.

Affinnova’s IDDEA platform tests landing-page concepts from across the entire concept space with consumers, rapidly honing in on those concepts with the greatest appeal. This is the most productive way to redesign, refresh or refine your online store or offers. As a result, you take off with the best landing pages from the beginning rather than landing on the best at the end.