Traditional A/B testing of online and mobile interfaces is incremental and drives active customers through suboptimal designs.
When you need to produce site designs, landing pages, mobile applications and banner ads that hit the right note from the start of a campaign, you need to optimize the interface prior to launch.
Affinnova can help you with many different elements of your interface design:
- Landing Page Optimization - Traditional testing of landing pages leaves money on the table, as prospective customers are lost when they are routed to live pages that are being used for test purposes.
- Mobile App Optimization – Usability testing often identifies major pain points after an application is built rather than helping shape the screens before time and labor is invested in programming them.
- Banner Ads – Ad testing often rotates subpar banner ads through hundreds of thousands of impressions while searching for the better ad. Optimization can reveal the best use of the limited space of a banner ad and the messaging that will most resonate with viewers.
- Site Architecture – Website design is often assessed through pop-up surveys that measure user dissatisfaction without providing the guidance necessary to produce the optimal site architecture for visitors.
The online channel has become the major interface through which consumers connect with their financial institutions. While the online world allows for rapid changes after launch, your efforts are too important to be sub-optimal at launch.
