Affinnova has significant experience applying its IDDEA optimisation technology to package design development. Often, manufacturers ask us to provide optimisation services to their agency-led design process. Alternatively, design firms can incorporate our technology as a value-add that ensures accelerated development of a more effective design. Through our process, designs are vetted with consumers and measured against key competitors. Thus, client sign-off is much faster, which helps protect agency margins.

Our technology creates an opportunity to discover breakthrough designs that would never survive the traditional design-by-consensus process. It does this by enabling designers to explore more provocative creative ideas directly with target consumers. If the envelope-pushing variants don't work, they simply fade away, but if they do work, consumers will ensure their survival.

Agencies can strengthen their own brand and reputation by embracing Affinnova technology and incorporating consumer vetting in the design process. Building a portfolio of great package designs that consistently generate in-market success helps to win and retain business.