Our technology creates an opportunity to discover breakthrough package designs that would never survive the traditional design-by-consensus process. It does this by enabling designers to explore directly with target consumers more provocative creative ideas.
Good design can provoke familiarity and trust. Bad design undermines the perceived quality or relevance of a business or product. Few design exercises are as critical as identity design.
Benchmarking and Tuning
Design firms and manufacturers often decide amongst a discrete set of design alternatives by measuring their appeal against key competitors.
Beyond package design and brand identity, Affinnova’s Optimizer technology can optimize virtually any commercial design.