Good design can provoke familiarity and trust. Bad design undermines the perceived quality or relevance of a business or product. Few design exercises are as critical as identity design.
Design firms and manufacturers often decide amongst a discrete set of design alternatives by measuring their appeal against key competitors.
Our technology creates an opportunity to discover breakthrough designs that would never survive the traditional design-by-consensus process. It does this by enabling designers to explore directly with target consumers more provocative creative ideas.
Beyond package design and brand identity, Affinnova’s IDDEA technology can optimize virtually any commercial design.
