Good packaging is a critical component of a product’s initial and continued success in the market. Brands fight for share side-by-side on the retail shelf and need to stand out from a design and messaging perspective to compete effectively.

With Affinnova, consumer product companies can fearlessly explore innovative ideas and creative design variations knowing that the evolutionary process will only allow the fittest designs to survive. Resulting top concepts from such an approach are far more likely to be breakthrough, differentiating designs that resonate with the target market. A consumer-optimized design process also has the advantages of avoiding executive judgment calls, design-by-committee outcomes, and prolonged refinement cycles.

IDDEA II measurement determines the comparative strength of an optimized design against key competitors and also verifyies that the intended messages and brand character comes through.

Package design optimization is equally important for existing products in need of a refresh as it is for new product launches. We work with many of the leading package design firms who have quickly embraced the value of our technology.