Affinnova’s optimization technology reliably finds concepts with the greatest market potential from all considered alternatives.

Many leading companies across industries and across the globe turn to Affinnova when faced with the challenges of innovation. Here is a partial list of our representative clients.

"In a competitive global market like ours, there’s a lot at stake when we’re making a change to our product line up. With Affinnova, we ended up with a much stronger set of concepts."

Rob Cartwright,
Coca-Cola

Our solution to measurement provides the best of both worlds: breadth of appeal (measured monadically) and intensity of appeal (benchmarked against competition).

Affinnova: Top 50 U.S. research firm. Top 15 most-innovative. Top 10 fastest-growing.

Top concepts that will help you reach new heights with new products, packaging, and messaging.