"During these challenging economic times, Sbarro needed a more precise capability to approach our menu pricing. Affinnova has one of the most advanced methodologies and analytics that I have seen in the industry. Their use of forward-looking data to understand how our guests trade in and out of individual menu items based on price changes means we can be surgically precise in how we re-engineer our menu for optimal profit and traffic."

“Our challenge was to bring a program to market that leveraged our strengths, but would allow us to broaden our consideration across key segments. By working with Concept Studio, we were able to effectively identify the optimal product and messaging attributes needed to accomplish that goal.”
- Tony Perlak
Senior Vice President, Marketing
Nutrisystem

“Affinnova made it possible for us to test a virtually unlimited number of variations of our site content. Thanks to them, we were able to optimize site content, which delivered a significant lift in performance.”
- Swami Kumaresan
Senior Vice President and General Manager
Carbonite, Inc.

“Affinnova’s technology provided us tremendous insight and put an analytical framework around a part of the launch process that typically was driven by opinion more than insight. We take pride in building a business that is based on consumer insight and needs-based innovation; Affinnova enabled us to do this in a way we couldn't achieve before.”
- Dave Dickinson
Chief Executive Officer
Zeo Inc.

"Working with Affinnova, we gained tremendous category, brand, consumer and pricing insights to help us shape our overall strategy with confidence. We learned how moms segment the category by brands and how they view products in terms of alternatives such as single count vs. multi-pack. We also learned where there were some sources of confusion overall at the shelf. Using Affinnova’s desktop simulator we have been able to do our own ongoing analysis on behalf of our retailer partners as well, and this has helped us to further refine our product."
- Senior Category Development Manager
Baby Bottle Manufacturer

"With Affinnova, we optimized three concepts that our target consumer finds extremely new, different and healthier compared to other similar products. This, and the flavor, ingredient and health claim data that we collected relative to these concepts, enabled us to develop products in this space with a very high degree of confidence in future consumer demand."
- Steve Anderson
Senior Manager
Insights and Innovation
Wells Blue Bunny

“ Scientific American , the country’s longest continuously published magazine, has a cherished heritage but at the same time every edition must be all new and appealing for today’s readers. As a publication that covers science, also, we appreciate the value of learning about the marketplace by using real evidence from real customers. During a recent redesign of Scientific American that was launched in the October 2010 issue, Affinnova’s unique system helped us to understand the cover elements—design, placement and cover lines—that would be most engaging for our customers.”
- Mariette DiChristina
Editor-in-Chief
Scientific American

"Affinnova enabled us to unleash our creative process and explore literally tens of thousands of potential ideas with consumers. We selected the concept for our new packaging with a deep understanding of consumer preference and greater confidence overall."
- Paul Nardone
Chief Executive Officer
Immaculate Baking

"In a competitive global market like ours, there’s a lot at stake when we’re making a change to our product line up. With Affinnova, we ended up with a much stronger set of concepts than we would have otherwise, and this has significantly impacted how we approach product development."
- Rob Cartwright, 
Senior Research Manager, 
The Coca-Cola Company