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Staples

De-commoditizing paper 

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Sprout Strategy

Making checking attractive 

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Sprite

Package goes global 

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Scientific American

Old cover gets new look 

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Ring Tone

Landing page breaks through 

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Ricola

Competing on another level 

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Pretzel Crisps

Going “bold” pays off 

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Post Foods

Virtual aisle = success 

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Nutrisystem

Selling weight loss 

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Heartland Food

Going big in LWE 

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Fanta

Soda icon gets a makeover 

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Dannon Carb Control

Consumer trendspotting 

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Ciao Bella Gelato

Solving packaging politics 

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Carlsberg Breweries

Ageless brand goes young 

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Activia Yogurt

Creating a new category 

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