5 Top Tweets of the Week: Gamification, EFM, Coca-Cola SM, Suckitude & QR Codes

  

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Of the 762 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted, after you factor out individuals retweeting themselves and coworkers retweeting coworkers and bots retweeting bots…

• More than a Game – Jon Puleston of GMI and Deborah Sleep of Engage Research have contributed the most important Research On Research study of the year: improving the quality of feedback to online surveys by using games as inspiration. It’s a must read.
• The Enterprise Feedback Management (EFM) Vendor Landscape Evaluated – Roxanna Strohmenger and Andrew McKinnes have each completed separate Forrester Wave™ reports on EFM vendors: Roxanna profiled firms of interest to market research professionals, Confirmit, Globalpark, IBM SPSS, Vision Critical and Vovici; and Andrew has profiled firms of interest to customer experience professionals: Allegiance, Empathica, MarketTools, Medallia, Mindshare Technologies and Satmetrix Systems. No doubt all 11 firms will argue they should be in both lists!
• Coca-Cola Research Boss Bets On Passive Listening Over Response, Social Media Over Surveys – Marc Dresner writes, “Stan Sthanunathan [Coca-Cola’s global head of marketing strategy and insights] believes market research—both as a profession and as an industry—may be on a collision course of potentially Titanic proportions with an iceberg called change, and he’s urging all hands on deck to help turn the ship around.”
• 5 Reasons So Many Market Research Pros Suck at Marketing Themselves – Dana Stanley observes, “It’s ironic, isn’t it? We’re advising others on marketing strategy and tactics; our advice is used to formulate email campaigns, website copy, online and offline advertisements and more.  Yet our own marketing is often no better, and in some cases is even worse, than that of many other industries.” He has five reasons why marketing researchers downplay marketing.
• Five Things Every Researcher Needs to Know about QR Codes – Dan Bot (a real person, not a bot!) writes, “Pushing QR codes out to consumers is one thing, but using QR codes to pull insights back from consumers is a totally different animal.” (For a contrarian take, see QR Codes: CueCat 2.0.)

Don’t wait till Fridays to find out what’s happening on Twitter: http://twitter.com/search/%23MRX gives you views of both top tweets as well as the entire stream of tweets tagged #MRX.