Research News: Blog of the Year, ARF 2012 & Survey Medic

  

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Of the 687 unique links shared on #MRX last week, here are 6 of the most retweeted:

• Top Market Research Blogs of 2012: Open Call for Nominations – Sean Copeland, MRX blogger (and new dad!), plans to update his analysis of the top research blogs and is kicking it off with an open call for nominations (deadline September 30). Here’s a list of his 2011 Top 10 Market Research Blogs.
• Re:think 2012: Proposal Submissions– The Advertising Research Foundation has a call for papers for their 2012 conference (deadline September 16), covering topics including:  
  • Advances in Understanding How Advertising Works
  • Evaluating Media Campaigns
  • Social Media: Planning and Metrics
  • Dividends of Investing in Data/Research Quality
  • New Developments in Consumer and Shopper Insights
  • Neuroscience and Other Lab-Based Research Methods
  • Global Research: Challenges, Solutions and Insights
• Research Rockstar Announces Free Online Survey Assessment Tool – Sometimes it seems that DIY survey quality is like the weather: everyone complains about it, but no one does anything about it! Finally someone is doing something about it: Kathryn Korostoff of Research Rockstar has launched SurveyMedic, which offers a free assessment tool for judging the quality of your questionnaire, as well as a paid review service. A great way to keep your survey results from being under the weather.
• New Ipsos MORI poll shows the British public is feeling the squeeze – Ipsos announces, “Fewer than half of British adults (43%) say they have cash left over at the end of the month, according to a new poll for the Resolution Foundation by Ipsos MORI. Just one in five make regular monthly savings (22%).”
• Time to rewrite the rules of research? – Robert Bain writes a well-thought-out summary of the recent GreenBook debate on online privacy, discussing the general background as well as research from a number of firms on consumer attitudes toward social media contacts. (Also see Tamara Barber’s recap, The Great Data Privacy Debate: A Summary.)
• Why Data Privacy Regulations Will Never Take Hold– Lenny Murphy, MRX blogger (and old dad!), posted his own take after hosting the privacy debate:
  • Social integration is driving marketing efforts globally and is here to stay.
  • Local social networking data is accessed globally, meaning local, regional and national rules and regulations will be ignored by those outside those jurisdictions. [What happens in Vegas gets tweeted in Vegas, but can be analyzed in Bangladesh.]
  • Governments are using social media data for security and prosecutions already. [As in the British youth jailed for using Facebook to try and incite riots.]

Want to top these top tweets? Use the hashtag #MRX on Twitter to share your most newsworthy links.