Research News: 6 Degrees, 10 Commandments, Global 25, 42%

  

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Of the 667 unique links shared on the Twitter #MRX community last week, here are 6 of the most retweeted:

• Yahoo! taps Facebook for 'six degrees' experiment – Brian Tarran writes in Research about an upcoming attempt to recreate Stanley Milgram’s classic small-world experiment using Facebook instead of snail mail.
• 10 Commandments for Community Managers - Alison Michalk of Australian community research firm Quiip has visited Mt. Sinai and returned with two tablets of recommendations for community management.
• The Honomichl Global 25: Only A Part Of The MR Story – Lenny Murphy reports on the results of the Honomichl Global 25 study while calling out (to his credit, at his own expense!) the need to include technology vendors in the analysis (hat-tip to Kathyrn Korostoff of Research Rockstar for prompting this with her post, Market Research Myopia: What The Industry Isn’t Seeing In Its Own Research).
• New devices change web habits – Warc reports the results of a TrendStream survey that finds consumers across 27 countries expect to shift web browsing from PCs to tablets, smart phones and web-connected televisions: “79% of respondents agreed a PC or laptop is currently their preferred way of going online, but only 42% expected this to be the case in 12 months time.”
• Qualitative Market Research is Bunk – Annie Pettit, in this provocatively titled post, tackles the belief that codes of ethics always require informed consent from research participants.
• A Slap in the Face for Market Researchers? Or a Wake Up Call? – Which is more important: the data or the analyst?

As always, you can keep up with the #MRX community at: http://search.twitter.com/search?q=%23MRX.