The Market Research Event 2011 - Recaps & Session Reports
At TMRE 2011, the largest U.S. market research conference of the year, comedian Cayne Collier of Second City said that when he first encountered the acronym “TMRE” he assumed it was texting slang for “Too Much, Enough Already”. With over 125 presentations spread – at times – across 9 separate tracks, attendees to The Market Research Event could certainly have been forgiven for saying “Too much, enough already!”
Fortunately, if you couldn't attend, lots of us were blogging about what we learned.
Here are our recaps of IIR's TMRE:
Also congratulations to the EXPLOR and NGMR award winners: PepsiCo, Sentient Decision, Ipsos Loyalty, InsightExpress, RapLeaf and Dr. Bill MacElroy of Socratic Technologies!
And here are recaps from the incredibly prolific Annie Pettit (@lovestats):
Some reports from The Market Research Event blog:
Finally, some others:
Too much, enough already!
