ESOMAR 3D 2011 Recaps

  

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We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published October 31, here's #4 on the countdown.

Here are write-ups of the ESOMAR 3D Digital Dimensions 2011 conference. The 3D is not for three-dimensional viewing but is for the three dimensions of online research:

1. Online Panels and Data Collection
2. Social Media Research
3. Mobile Research

I'm pleased to have served on the conference planning committee for the event and believe we have collected a diverse range of fresh material. Please bookmark this post and check back here today and tomorrow.

My Day 1 recaps:

• The Business of Influence: Reframing Marketing for the Digital Age
• Digital Trends Forecast 2012
• Eve-olution: Why Women Rule the Web
• The Researchification of Games
• How Far is Too Far: Traditional, Flash & Gamified Surveys
• Facial Imaging: The New Face of Online Survey Research
• The Rosetta Stone Meets Foucault
• Review of a Decade of Netnography Research
• Tell Me What You Want, What You Really, Really Want
• How Public is Social Media? Research Perspectives

Day 1 & 2 recaps from Annie Pettit:

• Keynote by Philip Sheldrake
• Digital Trends by Dominic Harrison
• Why Women Rule the Web by Yahoo and TNS
• The Researchification of Games by Peter Harrison
• How Far is Too Far by Bernie Malinoff
• Facial Imaging
• A Decade of Netnography
• Why You’re Not Learning What You Should by Sean Bruich, Facebook
• Leveraging the Power of Social Media by Liebman and Marci
• How to Engage Consumers in Multinational Communities by Austin and Lerman
• Inspiring Online Dialogue by Rodriguez and Wong
• The Earthquake and Tsunami in Japan
• The Lives of Cool Digital Natives
• Digital Matrimonies that Transform the Face of Research by Kristin Luck
• Multi-Mode studies of Cultural Events by Atkinson and Conry
• Mobile Phone Phenomenon by Nathan Eagle
• Chocolate, Vultures, and Glowsticks, Oh My

Summaries from others:

• Three Routes to Digital Enlightenment (Tom Ewing)
• What the Foucault? Uses & Misuses of Social Media Research (Tom Ewing)
• What Facebook Thinks About Market Research (Tom Ewing)
• ESOMAR 3D: Winners & Losers (Tom Ewing)
• ESOMAR 3D Day 1 (Erika Harriford-McLaren)
• ESOMAR 3D Day 2 (Erika Harriford-McLaren)
• ESOMAR Gets It Right at Digital Dimensions Conference (Lenny Murphy)
• 30+ New Buzz words and concepts emerging from ESOMAR 3D conference (Jon Puleston)
• Esomar 3D and the Fourth Digital Dimension (Dan Kvistbo)

Reg narrated the history of the conference. This is the seventh time ESOMAR has produced this conference. In the beginning, it was all about panels, then added other modalities over time: its kickoff conference was in Budapest with the first tentative concerns about panel quality. Quality was the focus in the second conference, in Barcelona, with a forecast of the coming of "Web 2.0". The third conference was in Orlando and began covering proprietary panels and communities, with a presentation of John Deere's online community about tractors and farm implements; Pete Comley argued that we were about to hit the age of "peak panel". The fourth conference -- the last under the moniker ESOMAR Panels -- was in Dublin. The fifth conference in Chicago was called ESOMAR Online (ESOMAR Online 2009 recaps here) and was a coming out party for social media. The sixth conference, in Berlin, was about social media.

Special thanks to conference chair Reg Baker (Market Strategies International) and committee members Betty Adamou (Research Through Gaming), Dave King (ConfirmIt Techneos), Guy Rolfe (Kantar Operations) and Niels Schillewaert (Insites Consulting).