An innovation space is the set of all possible concepts that can be produced by combining every variant of every element. As a simple example, imagine a new product concept with three elements, each with 10 variants. For instance, 10 potential names, 10 potential positioning statements and 10 potential varieties would form an innovation space of 1,000 concepts.

The greater the number of variants per element, the larger the innovation space. For another example, a concept with six elements produces an innovation space of 36 concepts at two variants per element; this increases to 279,936 concepts at seven variants per element.

Affinnova IDDEA can find the top concepts in even the very largest innovation spaces.

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