Divergent collaboration involves creating an innovation space from a diverse range of ideas. As a simple example, a new product with 10 potential names, 10 potential positioning statements and 10 potential varieties would form an innovation space of 1,000 concepts. Collaboration in this context shifts from a zero-sum exercise to one where all input is welcome. Divergent collaboration is facilitated by concept collaboration software such as Affinnova Concept Studio.

Contrast to convergent collaboration, which focuses on reaching a consensus on those concepts with the highest perceived potential.

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