Affinnova and Nielsen are Now One!

On October 8, 2014, Nielsen acquired Affinnova. We are excited about the possibilities that the combined company may offer to you in the future. Both organizations share a commitment to improved innovation outcomes, predictive analytics and outstanding client service.

This acquisition builds upon Nielsen’s 35+ year BASES heritage and new product expertise and brings exciting digital capabilities to the innovation industry. This transaction also signifies the next step in the long and successful history of Affinnova. The Affinnova team will become part of Nielsen’s Innovation Practice area, allowing us to deliver a suite of digitially-enabled, innovative solutions that will drive even better outcomes from your investment in new products.