Q&A: Dip into Darwinism to move markets

Posted on Thu, Aug 7, 2014

The principle of ‘survival of the fittest’ can help companies quickly home in on product concepts and messages that are destined for market success. So claims Affinnova, which employs evolutionary algorithms to assist a client list that includes a who’s-who of top FMCG companies. Campaign Asia-Pacific spoke with Johan Vrancken, the company’s senior vice president, […]

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How to market anti-ageing to men? In the UK less is more

Posted on Thu, Jul 31, 2014

UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message. A recent study by research firm Affinnova found that men want fewer individual products and more multi-functional products like a 3-in-1 shaving cream, aftershave and facial moisturiser. Read […]

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The energy drinks aisle lacks packaging guile: Why Coke’s NOS can’t catch Monster

Posted on Fri, Jul 25, 2014

PepsiCo and Coca-Cola energy drinks brands AMP, NOS and Full Throttle continue to lose ground on Red Bull and Monster despite a massive advertising spend – because of unappealing packaging… Read More

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Package Design Dictates Winners in the Beverage Aisle

Posted on Wed, Jul 23, 2014

Soda-alternative beverage categories, such as water enhancers and flavored waters, are experiencing fierce competition as new brands enter the fast-growing market segment. To compete against current category leaders in the crowded beverage aisle, new companies need to prioritize package design, according to a new report “Package Design Trend Watch: The Beverage Aisle” from global marketing […]

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Beverage newcomers need to prioritise package design, says new study

Posted on Wed, Jul 23, 2014

Using its Design Audit technology, Affinnova analysed the packaging of brands in the water enhancer, energy drink, flavoured sparkling water, flavoured enhanced water and sparkling fruit juice categories. Designs were measured on their ability to grab and hold consumer attention, strengthen consumer brand perceptions and help convert consumers to purchase. Read More

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An Innovation Wake Up Call for CPG Executives

Posted on Mon, Jul 7, 2014

With increased competition from private label brands, as well as other national competitors, consumer packaged goods (CPG) companies are more focused than ever on innovation. In fact, more than half of CPG executives say that growth and innovation is their number one priority, according to a recent survey by Information Resources Inc. Read more.

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Why are so many CPG innovators frustrated and demotivated?

Posted on Thu, Jun 12, 2014

Many people developing new products at CPG companies feel frustrated and demotivated according to a new survey, which probably comes as no surprise given the high failure rate in the trade. But looking at what firms that produce more winners have in common could help boost everybody’s mood, claims Affinnova. Read more.

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Is your company positioned for innovation?

Posted on Wed, May 28, 2014

In the arena of new product development, innovation is critical. But many companies find themselves hampered here by ineffective processes and outdated approaches, according to “The 2014 Consumer Packaged Goods Innovation Report,” a new publication from Waltham, Mass.-based Affinnova. The report presents the findings from a survey-based study Affinnova conducted of 400 innovators within the […]

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You Won’t Guess Which Pizza Toppings Could Boost Sales the Most

Posted on Tue, May 6, 2014

What’s your pizza order? Plain cheese? Pepperoni? How about lobster, hot Italian sausage and prosciutto with ricotta cheese? A new study by global marketing company Affinnova sheds light on the toppings that could help pizza chains boost sales. The conclusion: bold flavor combinations will grab customers’ attention without cannibalizing sales of more classic toppings. Affinnova […]

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Unique Ingredient, Flavor Combinations Win Consumers Over

Posted on Tue, May 6, 2014

Ingredients are only one piece of the pie, and on their own, may not be the most important piece. According to a new e-report by Affinnova, unique ingredient combinations, as well as unique flavors, are pulling consumers in and pushing new formulations closer to success than incorporating winning ingredients would alone. For its report, The […]

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Good2grow: Kids’ Juice Pack Redesign

Posted on Mon, Apr 7, 2014

New for spring 2014, InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice.

The vision of founder Jim Scott has been to help kids lead healthier and happier lives, so InZone evolved its brand and product strategy to better position the company toward this goal. The new good2grow brand and supporting marketing campaign enable it to reach a much broader group of consumers seeking “better for you” products that do not require sacrifice of taste.

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Primed For Success: Crafting the Optimal Message that Succeeds

Posted on Wed, Feb 5, 2014

Brent McCain from Sanofi discusses how he uses Affinnova’s patented evolutionary algorithm approach along with heuristics to arrive at the optimal messaging that is primed for success. (Written by Deidre Coleman, eyeforpharma) In recent years, there has been considerable rethinking in the fields of cognitive psychology and neuroscience, on how human beings make choices. It […]

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The Blurred Lines of Beauty and Spirits Packaging

Posted on Fri, Jan 31, 2014

Packaging synergies abound in the cosmetics, fragrance and liquor packaging industries. Written by Joanna Cosgrove, Contributing Editor At first blush, there doesn’t seem to be much common ground between beauty products and alcoholic sprits. But while the products inside the packaging have their obvious differences, the product categories each have a shared emphasis on image. […]

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Streamlined packaging key to future blood glucose monitor sales

Posted on Wed, Jan 15, 2014

Gaining diabetic patient adherence necessitates that meters and their packaging engage users by combining simplicity and functionality. By Jim Butschli, Editor-in-chief For diabetic patients and their advocates, packaging can be a critical factor in purchasing blood glucose monitoring devices. Late last year, global marketing firm Affinnova Inc.conducted an audit of 12 top U.S. brands of diabetes monitors. The […]

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Value Proposition

Posted on Mon, Jan 13, 2014

By Bridget Goldschmidt Healthier, seasonal, gourmet and convenience products can bring additional sales to the dairy department. Organic dairy is even better for you than originally thought – that was the key takeaway from a recent study conducted by Washington State University (WSU) researcher Charles Benbrook, which discovered new benefits from eating and drinking whole-milk […]

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Unleash creativity for better innovation

Posted on Fri, Dec 13, 2013

Contributed to Boston.com by Waleed Al-Atraqchi, President and CEO, Affinnova Innovation is about bringing something new and different to market. It is the lifeblood of corporate growth; the path to winning in new markets and surviving in existing ones. Life-altering innovations are rare, but memorable: the Model T Ford, the first television set and, most […]

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The Connection Between Brand Perception & Package Design

Posted on Tue, Dec 10, 2013

A study on package design for blood glucose monitoring systems highlights important design lessons when it comes to brand perception. Though the study focused on the diabetes system market, the lessons can translate to other medical device products available over the counter on the US market, where many different brands compete directly with one another. […]

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Mediterranean Cuisine Hot and Healthy

Posted on Mon, Nov 18, 2013

A recent study indicated that eating a Mediterranean diet could prevent chronic diseases, and health-minded consumers are adding more Mediterranean foods to their diet. The category includes Greek yogurt, which could “expand beyond the dairy case and become the next super trend in consumer packaged goods,” according to a study from marketing firm Affinnova. “Health […]

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Coming soon: Greek yogurt pancake mixes? Pet treats?

Posted on Fri, Nov 15, 2013

A new report examines the limitless line extensions of Greek yogurt By Canadian Grocer staf  |  November 14, 2013 Andy Warhol once said that in the future everyone would be famous for 15 minutes. Perhaps the same thing could be said for food ingredients. Kale, coconut, quinoa all seem to be having their moment in […]

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So, Who Wants To Brush Their Teeth With Greek Yogurt?

Posted on Thu, Nov 14, 2013

The massive growth of the $2B Greek yogurt industry appears to be leveling off, but fear not: the consumer goods marketing firm Affinova is thinking outside of the box. The “box” in this case would be “yogurt is a thing you eat and not a toiletry you put on and in your body.” To read […]

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Affinnova Predicts Greek Yogurt Trend Far From Over

Posted on Thu, Nov 14, 2013

Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released the results of a new study showing the potential for Greek yogurt to expand beyond the dairy case and become the next super trend in consumer packaged goods. Results identified close to a dozen product ideas that could […]

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Study Finds Greek Yogurt Trend Far From Over

Posted on Thu, Nov 14, 2013

According to a recent article on FoodProcessing.com, global marketing company Affinnova announced the results of a new study that showed potential for Greek yogurt to expand beyond the dairy case. During its September 2013 study, the company tested 40 prospective Greek yogurt product ideas with consumers in the U.S. According to the results, consumers expect Greek yogurt to become […]

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Study Finds Greek Yogurt Trend Far From Over

Posted on Thu, Nov 14, 2013

Global marketing company Affinnova announced the results of a new study that showed potential for Greek yogurt to expand beyond the dairy case. During its September 2013 study, the company tested 40 prospective Greek yogurt product ideas with consumers in the U.S. According to the results, consumers expect Greek yogurt to become commonplace in ice […]

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Greek Yogurt Revolution: Study Predicts Dairy Trend Far From Over

Posted on Thu, Nov 14, 2013

Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released the results of a new study showing the potential for Greek yogurt to expand beyond the dairy case and become the next super trend in consumer packaged goods. Results identified close to a dozen product ideas that could […]

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Affinnova Predicts Greek Yogurt Trend Far From Over

Posted on Thu, Nov 14, 2013

Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released the results of a new study showing the potential for Greek yogurt to expand beyond the dairy case and become the next super trend in consumer packaged goods. Results identified close to a dozen product ideas that could […]

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Greek Yogurt Category Poised to Expand

Posted on Thu, Nov 14, 2013

The booming Greek yogurt category is poised to expand beyond the dairy case and become the next “super trend” in consumer packaged goods, according to global marketing technology company Affinnova, Inc. “Health trends have the power to transform the way consumers view entire product categories and even brands,” said Waleed Al-Atraqchi, president/CEO of Affinnova. “We’ve […]

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Are we headed for a Greek yogurt revolution?

Posted on Thu, Nov 14, 2013

Greek yogurt’s popularity has exploded in the American market – sales grew by 2,500 percent between 2006 and 2011. It is a $1.6 billion market, making up more than one-third of all yogurt sales. A new study from Affinnova, Inc., a global marketing technology company, Greek yogurt’s popularity may be poised to explode beyond the dairy […]

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Greek Yogurt Deodorant and Other Hypothetical Products

Posted on Tue, Nov 12, 2013

By Venessa Wong   November 12, 2013 After the rapid rise of Greek yogurt into a $2 billion business in the U.S., the industry is starting to feel the strain of slower growth. Sales of the thick, slightly-sour yogurt “are starting to slow as it is no longer a novelty product,” according to aEuromonitor International report. If only there […]

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Trying to compete in the competitive glucose meters market? Packaging makes a difference

Posted on Fri, Nov 8, 2013

The glucose monitoring devices market is set to hit $16 billion in 2014, according to Research and Markets. Want a slice of that pie? In the face of fierce competition, a report out from Affinnova, a global marketing technology company, shows the difference between your sales and your competition might be the packaging. In this […]

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Top shelf test

Posted on Thu, Oct 17, 2013

Vodka has become the backbone of the US spirits industry, with 65.2 million 9-liter cases sold in 2012, accounting for 32 percent of the total sales of the US spirits market and generating $5.5 billion in revenue, according to a report from the Distilled Spirits Council of the United States. “Numerous studies have shown consumers […]

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In Zone Good 2 Grow Behind Rebrand

Posted on Tue, Oct 8, 2013

Jeffrey Klineman The thing to remember here is that In Zone wasn’t doing badly. The brand, best known for its distinctive “toppers” – toylike straws molded in the image of kid-friendly licensed characters sitting atop toddler and kid-focused juice drinks — has been on an upward trajectory over the past several years, after taking the […]

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Budweiser’s Iconic Packaging Fails to Maintain Brand’s Buzz

Posted on Thu, Oct 3, 2013

When people walk into the market to pick up supplies for a weekend get-together, they often think of Budweiser as an energetic, fun and friendly beer brand—until they hit the beer aisle. Those perceptions take a nosedive when shoppers see Bud’s red 12-pack next to all the other beer brands, according to a newly released […]

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Vodka vs. Consumers: Top Selling Vodkas Stack Up On Shelves

Posted on Wed, Oct 2, 2013

As a Project and Marketing Manager, I am always on the lookout for what is happening in the industry. Case in point, Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates. When I heard about their Package Design Audit report, I was impressed and a bit shocked about how consumers purchased their vodka. […]

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The Sexiest Vodkas: Does Your Favorite Make The Cut?

Posted on Tue, Sep 24, 2013

We love when agencies do market research about alcohol brands because it’s always interesting to look at our favorite beverages through different eyes. On the other hand, we also hate when agencies do market research because sometimes the results make us feel like idiots. Like, when results come out and we realize that we bought […]

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Which Vodka Brand Has The Best Bottle?

Posted on Mon, Sep 16, 2013

A MARKETING FIRM DISCOVERS THE BIGGEST WINNERS AND LOSERS IN VODKA PACKAGING. YOU MIGHT BE SURPRISED HOW WELL SVEDKA STACKS UP AGAINST ABSOLUT The packaging of any product is important, but in vodka, it may be most important of all. After all, vodka is clear, and it’s designed to be tasteless. The perfect sample is […]

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Which Vodka Bottle Do Americans Find ‘Sexiest’? And Why Should We Care?

Posted on Mon, Sep 9, 2013

By Mallika Rao Liquor is marketed as magic. If you drink Disaronno on the rocks, goes the ad, you’ll instantly feel like that hot bartender, or that hot lady at the bar. Whichever one, you’ll feel hot, is the point. Turns out the ads don’t stop there. A new study from the market research firm Affinnova […]

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Packaging design trumps taste, at least when it comes to vodka

Posted on Fri, Sep 6, 2013

A new study claims that it when comes to the vodka brand war – it’s all about package design. Results from the Packaging Design Audit, conducted by global marketing company Affinnova, showed that up and coming brands Belvedere and Pinnacle are leveraging bold and unique package designs to gain market share, while attracting more consumer attention […]

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Affinnova Reveals How Top Vodka Brands Stack Up

Posted on Fri, Sep 6, 2013

  Affinnova, Inc., a global marketing technology company that helps brands improve innovation and marketing success rates, has released its first Package Design Audit, illustrating the importance of package design, specifically in the vodka industry. Results showed that up and coming brands Belvedere and Pinnacle are leveraging bold and unique package designs to gain market share, […]

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Affinnova Reveals Bottle Design Trumps Taste in Vodka Brand War

Posted on Fri, Sep 6, 2013

Study Shows Package Design Plays Vital Role in Consumer Perception and Shelf Impact WALTHAM, Mass.–(BUSINESS WIRE)–Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released its first Package Design Audit, illustrating the importance of package design, specifically in the vodka industry. Results showed that up and coming brands Belvedere […]

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Special Report: Vodka packaging design

Posted on Thu, Sep 5, 2013

The results of a first packaging design audit by global marketing company Affinnova have revealed some surprising truths about how consumers view the 12 top vodka brands in the US. The company created a technology-driven exercise to examine the personality characteristics and on-shelf effectiveness of the packaging design of each brand, as seen through the […]

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Affinnova reveals bottle design trumps taste in vodka brand war

Posted on Thu, Sep 5, 2013

Affinnova, Inc. (www.affinnova.com), a global marketing technology company that dramatically improves innovation and marketing success rates, today released its first Package Design Audit, illustrating the importance of package design, specifically in the vodka industry. Results showed that up and coming brands Belvedere and Pinnacle are leveraging bold and unique package designs to gain market share, while attracting […]

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For vodka brands, bottle design may be more important than taste, Affinnova says

Posted on Wed, Sep 4, 2013

Vodkas in newly designed bottles are gaining market share, sometimes at the expense of long-time brands that rely on traditional packaging, says Affinnova Inc., a Waltham company that has re-purposed algorithms initially developed for genetic research to help consumer-products companies better understand their markets. Affinnova said it conducted a “Package Design Audit” that included evaluations of […]

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Affinnova Tops in Growth Among 47 U.S. MR Firms

Posted on Mon, Jul 22, 2013

Affinnova is new to IR’s list of fastest-growing U.S. MR-based companies, ranking first with growth of 483% over the past five years (’07-’12) and displacing Communispace Corp., which headed the list for the past three years and has dropped to 5th with 157% growth. Besides Affinnova, Kelton, LRA and Perception Research were new to the list, […]

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Affinnova expands to Asia with regional HQ in Singapore

Posted on Thu, Jun 20, 2013

SINGAPORE – Affinnova, a US-based marketing technology company, has expanded into Asia with a new office in Singapore as its regional headquarters, and additional offices in India and China to open within a year. Holding patents on algorithms and technology, Affinnova offers optimisation of consumer products, advertising and design across different industries, including FMCG, retail, […]

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Hiring heats up along Route 128

Posted on Sat, May 25, 2013

The job market along the Route 128 corridor is back. And it’s not just all about the corporate giants. A bevy of small and midsize life science and high-tech companies are out front in this welcome trend, helping lead the way. We are talking a few dozen hires here, another dozen or so there. It’s […]

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PM360 Presents Novel Patient-Centric Strategies

Posted on Tue, May 21, 2013

Patient Centricity. You have probably heard that phrase a million times this year alone. After all, it is one of the biggest buzzwords of 2013. But there is a reason for that. Pharma needs to find a way to better reach and engage with patients—and this goes beyond ads that get them to ask their […]

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Affinnova Scales Heights with New Chicago Office

Posted on Fri, Jan 11, 2013

Daily Research News, Jan. 8, 2013 Concept testing and forecasting software specialist Affinnova has opened an office in the Willis Building (formerly the Sears Tower) in Chicago, for which it plans to hire additional personnel over the coming months.

The firm helps clients identify ideas with the best potential from a wide range of options, then compares […]

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Affinnova Opens New Chicago Office

Posted on Fri, Jan 11, 2013

CNBC, Jan. 8, 2013 Affinnova, Inc., the global leader in innovation software and services, has opened a new office in Chicago. The office is located in the Willis Building at 233 South Wacker Drive, Suite 6225, in Chicago. Continued in http://www.cnbc.com/id/100363163/

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Can the Campaigns Who Bombard You With Direct Mail Learn Anything from Beer-Bottle Design?

Posted on Thu, Nov 8, 2012

Slate Magazine, Nov. 3, 2012 A few weeks ago, I poked some fun at a PR stunt from the Boston-based packaging consultancy Affinnova, which claimed that its “repurposed algorithms devised for genetic research” had tested potential Romney running mates and determined that Condi Rice would have been the most valuable addition to his ticket. It […]

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Getting to “What”

Posted on Thu, Oct 25, 2012

PBIRG Perspective, Fall 2012 Market researchers and marketers in the pharmaceutical industry are often obsessed with why. They want to know and understand the motivation behind the choices made by participants in their research studies. They want to see and feel the reaction to ideas. There is a notion that it will better inform the […]

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Affinnova Helps Ricola to Innovate Cough Drops with Dual Effect

Posted on Wed, Oct 17, 2012

Research and Results Magazine, Sept., 2012 Ricola, the Swiss candy producer, sought help from Affinnova, the innovation specialists, in order to counter the high degree of competitive pressure in the United States. The assignment was to test and optimize a concept for a new kind of herbal candy. “When we contacted Affinnova, we had a […]

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When Moving from Insight to Innovation

Posted on Mon, Sep 17, 2012


By Ben Schubert Companies know more about their consumers than ever before. Yet they often fail to turn this insight into successful innovations, leading to new products that are much weaker than they could be. New technology in market research can dramatically improve innovations. Market research has long helped marketers better understand consumer needs and […]

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Ricola Dual Action to Launch Globally

Posted on Mon, Sep 17, 2012

Consumer Goods Technology, Sept. 12, 2012 After a successful U.S. launch of Ricola Dual Action, reportedly achieving $5 million in sales after six months, Ricola plans to roll out its new cough/sore throat drops globally starting in Europe. The Ricola USA team turned to innovation software provider Affinnova, Inc. to test and optimize a concept […]

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Waltham Software Firm Aids Ricola Cough Drop Design

Posted on Mon, Sep 17, 2012


Boston Herald, Sept. 12, 2012 By Ira Kantor Swiss cough drop maker Ricola has turned to Waltham-based Affinnova, Inc., a software and services firm, to optimize and test a concept for a new dual-action cough drop. On the front end, the Ricola marketing team used Affinnova Studio, Affinnova’s cloud-based, concept collaboration and development application, to […]

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Affinnova Helps Ricola Test Dual-Action Cough Drop

Posted on Mon, Sep 17, 2012

The Boston Globe, Sept. 12, 2012 By Chris Reidy Affinnova, Inc., a Waltham company that has repurposed algorithms devised for genetic research to address such consumer-product issues as how to design beer bottles and supermarket cereal aisles, said it has helped Ricola test a concept for a dual-action cough drop.
The drop is not only designed […]

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Affinnova to Mitt Romney: You Should Have Picked a Woman Running Mate

Posted on Fri, Aug 31, 2012

Affinnova, Inc., a Waltham company that has repurposed algorithms devised for genetic research to address such consumer-product issues as how to design beer bottles and supermarket cereal aisles, claims that Mitt Romney may have missed an opportunity in not choosing a woman as a running mate. Ditto for President Obama. If Hillary Clinton were to […]

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